The Fall Social
Newbury Street

Name: The Fall Social <br />Newbury Street
Start: 2026-10-24T12:00:00-04:00
End: 2026-10-24T16:00:00-04:00

THE FALL SOCIAL

NEWBURY STREET

An Afternoon of Hard Cider, Donuts + Style
Saturday, October 24, 2026
Social Hours: Noon–4 p.m. | VIP Entry: 11 a.m.

The Fall Social brings the flavors, fashion and energy of the season to Newbury Street for one unforgettable afternoon.

Check in, collect your Fall Social Tote and Event Passport, and explore at your own pace while enjoying:

Hard cider, seasonal cocktails and tastings
Creative donuts and fall-inspired treats
Shopping perks, giveaways and exclusive experiences
Pop-ups, photo opportunities and seasonal surprises

This isn’t a bar crawl—it’s a self-guided afternoon of fall flavors, shopping and local discovery.

Your Event Passport will lead you from stop to stop, unlocking exclusive offers, special pricing and experiences created just for Fall Social guests. End the afternoon at our celebratory wrap party, where you can turn in your completed Passport for a chance to win an incredible gift basket filled with items from participating Newbury Street businesses.

Come for the hard cider and donuts. Stay for the style, surprises and everything you’ll discover along the way.

The Fall Social
Newbury Street

When: October 24, 2026Time: 12:00 pm - 4:00 pm

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Become a Partner

A limited number of sponsorship opportunities are available for each event.

THE GOLDEN TICKET — VIP | $75

Your golden start to the Social—complete with a full-size cider donut, complimentary hard cider, branded fall swag, and the full General Admission experience.

Limited quantity · Entry at 11 a.m.

Start the celebration an hour early with a full-size fall themed donut and a complimentary hard cider at check-in.

Your VIP experience includes:

Early VIP check-in beginning at 11 a.m.
One complimentary full-size cider donut
One complimentary hard cider
Official Fall Tote with branded Stroll & Main swag
Passport—your guide to every participating stop
Access to all DJs, live music, shopping pop-ups, photo moments, and fall activations
Exclusive cider and donut pricing and special discounts and activations at participating locations

GENERAL ADMISSION SOCIAL PASS — $40

Entry at noon

Your all-access pass to sip, snack, shop, and discover at your own pace.

Your General Admission pass includes:

Entry beginning at noon
Official Fall Tote
Fall Passport—your guide to every participating stop, stamped as you go
Access to all participating locations and activations
DJs, live music, shopping pop-ups, and photo moments
Exclusive cider and donut pricing and special discounts and activations at participating locations

THE SOCIAL PATH

Check-in: Location to be announced
Newbury Street Restaurants & Bars
Boutiques, Shops & Pop-Ups
Lifestyle & Wellness Activations
Wrap Party: Location to be announced

Bring your crew, wear your flannel, and meet us on Newbury Street.

See past events here and watch the recaps here. Participating locations, check-in details, and the wrap-party destination will be announced soon.

BEYOND THE EXPECTED. Find your people. Find your spark.

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Charity Partners

Proudly Benefiting Women’s Lunch Place
The Fall Social is proud to support Women’s Lunch Place, a Boston nonprofit that provides housing, support, and opportunity for women experiencing hunger, homelessness, and poverty. A portion of every ticket helps fund their women-centered, dignity-driven services, right in the heart of the neighborhood we’re celebrating.

In Partnership With

Newbury Street League
The nonprofit business association that has championed Newbury Street since 1972, representing more than 100 local businesses and preserving the charm that makes it one of America’s most beloved shopping streets. The world on a street!

Neighborhood Association of the Back Bay (NABB)
The community-driven organization keeping the Back Bay healthy, vibrant, and beautiful, from preserving its historic architecture to bringing neighbors together year-round.

The Fall Social is proud to partner with Downeast Cider! All guests will enjoy sipping Downeast’s favorite fall flavors throughout the afternoon. VIP ticket holders will receive a complimentary cider paired with their complimentary Back Door Donut, plus an exclusive Fall Social tote and branded swag.

With roots dating back to 1948, Back Door Donuts has become a beloved Martha’s Vineyard tradition, drawing generations of locals and visitors to its Oak Bluffs back door for hot donuts and legendary apple fritters. Recently named the No. 4 Best Donut Shop in America in USA Today’s 2026 10 Best Readers’ Choice Awards, the bakery has brought its Donuts After Dark experience to Boston with a successful pop-up at Loretta’s Last Call near Fenway Park. Now, Back Door Donuts is bringing a taste of the Vineyard to The Fall Social.

Dirty Water Media is a Boston-based lifestyle and entertainment media company showcasing the people, places and experiences that make New England special. As the Official Media Sponsor of The Fall Socials, Dirty Water Media will promote, capture and share the energy of the event through social media coverage and original television content airing on Dirty Water TV on NESN – spotlighting the participating businesses and memorable moments along the way.

Explore Our Social Stops

Begin—and end—The Fall Social at The Retro Room at Back Bay Social, a Boylston Street institution known for its lively atmosphere and late-night dining. Check in here to collect your signature tote and Fall Social Passport, while VIP guests enjoy a complimentary Downeast Cider paired with Back Door Donuts’ famous Party Donut. Stop back during the afternoon for more Downeast fall flavors or a signature Harvest Mule, then return for the wrap party and delicious mini apple fritters from Back Door Donuts.

Bring a little French flair to your afternoon at Rochambeau, a lively Back Bay destination for French-inspired dining and cocktails. Stop in during the Newbury Street Fall Social and enjoy a Recess, an apple-forward cocktail perfect for the season. Take a break from shopping, sip something festive, and soak up the atmosphere before heading to your next stop.

Bringing the spirit of Oaxaca to Back Bay, El Barco delivers bold Mexican flavor through handmade tortillas, house-made mole and a deep selection of mezcal and tequila – all in a lively setting where the party has already begun. Stop in during The Fall Social and enjoy their seasonal Apple Spice Margarita, created especially for Fall Social attendees.

A longtime Newbury Street favorite, Sonsie is known for its lively atmosphere, stylish bar and globally inspired menu. Stop in during The Fall Social and enjoy a signature Chai Sangria, created especially for Fall Social attendees – the perfect seasonal sip for an afternoon exploring Newbury Street.

Stop into Serafina for authentic Italian cuisine with signature style, right on Newbury Street. It’s the perfect spot to grab a bite or a sip mid-stroll, with something special waiting for Social guests!

Fall for meaningful, handcrafted jewelry made in the USA by Marblehead mother-daughter brand Colby Davis. Step into their Newbury Street flagship, enjoy refreshments while you shop, and receive $50 off purchases of $125 or more during the Fall Social. Find the piece that tells your story and discover something special this season!

Swing by J.P. Licks during the Fall Social and treat yourself to a taste of the season! Enjoy $2 off their fall beverage lineup, featuring cozy, limited-time flavors perfect for a crisp day in Boston. Sip something seasonal while you stroll, shop, and explore the neighborhood.

For more than 40 years, Alan and Be Bilzerian have filled their four-story Back Bay brownstone with a distinctive mix of fashion, art and design. During the Fall Social, discover Lana Bilzerian’s own cashmere collection, featured in a special trunk show. Fall Social Passport holders receive 10% off their purchase.

Step into Candlefish, the beloved hand-poured candle shop and pour-your-own candle bar on Newbury Street, where fragrance is an experience. For The Fall Social, they’re hosting No Tricks, Just Treats: A Community Candle Exchange. Kick off October with a treat from a stranger! Make a custom candle to add to the exchange, and take home a mystery candle made with love by somebody else.

Discover Cuyana, guided by its philosophy: “Fewer, Better. Beautifully designed pieces that simplify your life.” Cuyana crafts timeless pieces that bring elegance and organization to your everyday routine. During the Fall Social, stop into the Newbury Street store to enjoy refreshments and register to win a special Cuyana item. Plus, attendees will receive a card for complimentary monogramming, a $15 value, in their event tote.

Founded in 1879, the Copley Society of Art is the oldest nonprofit arts association in the United States. During The Fall Social, watch creativity come to life as one of Co|So’s artists paints live inside the gallery.

Guests can also explore the Fresh Paint Fundraiser, featuring more than 100 original 10-by-10-inch paintings, drawings and works in other media for the special price of just $300 each. It’s a rare opportunity to discover – and take home – an original work of art!

Make Avanti Salon part of your Fall Social experience on Newbury Street. Step inside this iconic Boston salon, meet the team, and enjoy a special experience created just for Social guests as you make your way through Back Bay.